Who?

Ah, yes! The Management Consultant-Turned-Wienermobile Driver-Turned-Copywriter-Turned-Social Strategist.

That guy.

Brands I’ve Written Copy For

My Client-Facing Headshot

My Internal-Facing Headshot

Copy That Makes You Smile

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Copy That Makes You Smile ◡̈

Brands I’ve Done Both For

Copy That Makes You Smile ◡̈

Proof Of Wienermobile

Brands I’ve Developed Strategy For

My mission in life is to make people smile. I didn’t know that was my mission until I saw a job posting for the Oscar Mayer Wienermobile with “spreading miles of smiles” as it’s #1 job responsibility. Once I experienced that, there was no turning back. What was meant to be a quick break from Marketing Analytics & Management Consulting turned into a lifelong drive to accomplish that mission through my career.

What I used to do via hot-dog-car I now do via creative that makes you:

  1. Smile

  2. Laugh

  3. Feel deeply

  4. Think deeply

  5. Say, “wow, this is so creative, yet so strategically-backed and data driven! It’s going to be so easy to sell this to the rest of the team!”

Ads suck. If I can make your day with an ad, I’ve blown the lid off the place - and I guess it doesn’t hurt if the ad moves some product so I can keep doing this for money.

I have a unique skillset as a hybrid copywriter & strategist. I have held full-time roles in the following:

  1. Pure Data Analytics

  2. Consumer Insights

  3. Brand Strategy

  4. Social Strategy

  5. Copywriting

For those still paying attention, that’s the whole marketing process from data point to delivered campaign. I pride myself on seeing insights that the insights team missed and concepting creative that the agencies I manage hadn’t thought of. If you’d like to work with a copywriter that will actually understand your brand strategy, a strategist that will know whether the campaign creative is good, or both, call me! Really, call me - here’s my number:

(815) 701 - 2793

PORTFOLIO