P&G x Costco

Print/Retail/Digital

Role: Copywriter

As the sole Copywriter on the $4M account, I wrote more Costco ads for P&G than I can count. After absorbing a departed Senior Copywriter’s duties, I drove $572k in incremental revenue in 2023. Most of the ads got lost in the wash, but luckily, I saved a grab bag on my way out.

This represents a sample of ads from:

• Connections Magazine (The 3rd most circulated magazine in the U.S.)

• Digital Display Ads

• Campaign KV’s & Retailer Toolkits

• In-Store Displays