P&G
The Big & Easy Super Bowl Party
360° Retail
Role: Copywriter
The mission: Take 22 different brands and all of their products that have nothing to do with football and little to do with each other, and create a campaign featuring all of them for Super Bowl LIX in New Orleans.
Big job. Easy, right?
Funny you ask: Welcome to the Big & Easy Super Bowl Party with P&G.
Key Visuals
Copy System
All Products
Home Cleaning
Beauty &
Personal Care
Retail
Pallet
Endcap
Promotions
Print/Digital
(Individual products)
Additional P&G x NFL Work
