P&G
The Big & Easy Super Bowl Party
360° Retail
Role: Copywriter
The mission: Take 22 different brands and all of their products that have nothing to do with football and little to do with each other, and create a campaign featuring all of them for Super Bowl LIX in New Orleans.
Big job. Easy, right?
Funny you ask: Welcome to the Big & Easy Super Bowl Party with P&G.
Copy System
Beauty &
Personal Care
Home Cleaning
All Products
Pallet
Endcap
Promotions
Retail
Print/Digital
(Individual Products)
Key Visuals
Additional P&G x NFL Work
